What is a PPC Strategy? Did you know that brand awareness can be increased by up to 80% through Google paid ads? Do you want to understand what is a PPC?
Planning, executing, and optimizing are three core principles of building a successful PPC campaign. It often happens that people know a lot about what is a PPC but building a successful PPC strategy isn’t as easy as it used to be. There will be a bunch of information that you will find on the internet, which might end up confusing you.
But don’t worry!
If you follow the step-by-step process mentioned here, you will be able to organize your PPC campaign in a better manner as well understand what is a PPC.
Both new and already established brands are making the most of social media and to keep up to it, you need to get on the social media track. To support that, let’s go through a few social media marketing tips that you can utilize in your business. You'll also understand what is a PPC.
What is a PPC? 5 Steps to Build a Successful PPC Strategy
- Decide your goals
It’s quite essential to decide what you want to achieve before getting started with your PPC journey. With the mind-boggling competition today, there are different PPC targeting options available for all kinds of businesses. But, to begin with any of it, you need to decide your goals and to make it easier for you, here is a list of common PPC goals:
- Increase website traffic
- Generate potential leads
- Drive sales
- Raise brand awareness
- Research your competitors
There is no possible way to come up with a PPC strategy without researching your competitors online. You thoroughly need to know who you are competing with and also, what strategies are working out for them.
Wondering how to do that?
For example, if you have a set of keywords that you are going to use in your PPC campaign, you can research competitors who have nailed their PPC campaign on the same keywords and vice versa
- List PPC keywords
Keywords are the bullets in your PPC campaign bag- the most powerful tool. The right set of keywords can ensure maximum ROI. While if you have done your competitor research already, you might already have a set of PPC keywords. If not, you can use Google Keyword Planner or any other relevant tools, to begin with listing the most searched keywords.
- Strategize your ad content
After you have your set of keywords ready, you are good to go on the technical side. Its time to now work on the creative side of the campaign- ad content. Anybody can create ad content but creating the kind of content that will attract the users can only be made by jumping in the buyer’s shoe. Identify the pain points of your audience and create targeted content for better reach and engagement.
Pro Tip : Instead of just talking about your product/service, inform and educate the audience of how you can be of benefit for them.
- Create high-quality landing pages
Let’s move to the other side of the PPC campaign. Let’s say your ad has attracted the audience, and your conversion rate has improved.
What’s next?
Now, the audience is reaching your landing page, and if that isn’t appealing to the audience, they might turn back. You need to create a compelling copy for your landing page. This is what will keep the audience interested throughout your ad campaign journey.
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